by Del May
The standard length of video commercials is either 30 or 60 seconds. You have just enough time to communicate a product benefit and call to action. Aside from being able to be passed around, Internet video commercials and advertisements are also easier to evaluate.
For example, marketers can see how many people have watched the video, how many have downloaded it, how many tweeted about it or how many have shared it in social networks.
It makes it easier for advertisers to evaluate if their video advertising campaign is working or not, and allows them to change it instantly. Some new features will even indicate at which point the viewer became bored and when the viewer stopped watching.
This offers a powerful way to evaluate the effectiveness of a certain video advertisement on the Internet. Since customers tend to listen to other customers, you can use online video commercials as a way to showcase the opinions satisfied customers have about your business. Ask your customers to provide you with their honest feedback about the products and services you provides, as well as your customer service.
Select customers with various personalities for variety in your testimonial-based online video commercials. Since the dawn of the Internet age, a lot of marketing efforts have turned to advertising with Internet video commercials.
It is a very similar concept as providing video commercials for the television market. Studies have proven that people tend to remember products or services better when they are presented live or in the form of video.
Many experts feel that this may be even more true when using video advertisements on the Internet. How to evaluate the effect of commercials is significantly important in neuromarketing. In this paper, we proposed an electronic way to evaluate the influence of video commercials on consumers by impression index.
The impression index combines both the memorization and attention index during consumers observing video commercials by tracking the EEG activity. It extracts features from scalp EEG to evaluate the effectiveness of video commercials in terms of time in 2013. And, the general global field power was used as an impression index for evaluation of video commercial scenes as time series.
Results of experiment demonstrate that the proposed approach is able to track variations of the cerebral activity related to cognitive task such as observing video commercials, and help to judge whether the scene in video commercials is impressive or not by EEG signals.
It is because people are geared to respond and act more rapidly with what they see. Videos do not require a lot of thinking as visual advertising relays faster to your customers’ minds. In fact, video commercials makes the customers’ decision for them, which will turn into positive business dollars for the businessman.
Reading about a product or service requires a minimum amount of time to process information about the product or service, and time IS critical to the decision-making process of your customers.
By the time your customers learn more about the product, the time spent on thinking about the product may incur hesitancy on your customers’ part to buy, of which in turn will generate a more negative response to your product or service.
In today’s world the promotional activities of any company is very important in establishing the credibility of the products and services offered by the company. The paramount importance of promotional activities have pushed the companies to innovate new ways to promote their products and services.
There is a visible trend observed where the companies have started to promote their business using video commercials.
There has been a paradigm shift in advertising industry. With web universe becoming the primary channel for advertising, more and more businesses are focusing towards online video advertising.
If you have a business or a website which needs some amount of advertising to get more customers or website visitors, videos are very effective tools to draw the attention and showcase products and services. Video commercials on websites easily establish the overall credibility of the business and its product and services.
Videos for your business add believability of the products and services and the customers get confidence in the company. A well-composed video marketing campaign can take a business to a different level altogether. Video commercials are advertisements-the same types you see on television-which you broadcast on your website.
The basic function of a video commercial is to create and sustain awareness of your products and services. A video commercial can also help you create your brand image. Viral video commercials on the Internet are something that cannot be replicated by regular TV advertisement.
You cannot pass around a television commercial, unless of course you ask other people to actually wait in front of the television for that particular ad, or you have a copy of the TV ad to give around. This is where online video advertising’s effect mainly lays — the ability to be passed around in almost any kind of correspondence and communications to other people, effectively stamping in the memories of its viewers.
Humorous online video commercials have the potential to attract your target market, showcase the personality of your business and increase your visibility. Develop a story line for your commercial that showcases the features and benefits of your business while entertaining viewers.
Video marketing is also expensive. I mean, probably more than you would like to budget for video for your next fundraising campaign. I know. Not what you wanted to hear. Video marketing is a very powerful tool for any online marketing campaign. Not taking advantage of video marketing is a significant missed opportunity for any business. Video marketing sells.
When your videos are compelling and descriptive, they make your site “sticky”. Visitors will remain on your site longer, engage with more of your content and become more likely to reach out and connect with your business. In fact, if you use a simple message at the end of the video with a good call to action, you can turn that stickiness and engagement into a lead for your business or whatever you need people to do on your website.
Using video on landing pages can increase your conversion by 86%. As an example of video marketing’s effectiveness, Video Marketing Commercials.Com experienced a 44% increase in overall sales by using videos to showcase their products. Video marketing has successfully insinuated itself in almost every online experience and provides the perfect complement to content marketing.
Regardless if the video is informative, comedic, or somewhere in between, videos are going to play a vital role in any brand’s future marketing strategy. Video marketing is most effective when it’s a part of your overall marketing strategy. Take the time to thoroughly sketch out your goals for the videos.
Look into all aspects of your marketing — email, social media, website and more. And, when you’re ready, dive into video marketing. Video marketing sounds scary. I know, I used to be terrified of it. I used to think, “Oh God, the gear is so expensive, and I have to learn how to become a video editor, and I hate to be on camera, and when I upload videos to YouTube unstable,socio-paths will leave nasty comments that will sabotage my business.”
But then the recession came, and I quickly realized: video marketing represents the fastest, cheapest, most effective way to get tons of traffic to your website, boost your email list and increase your brand exposure. Video marketing is something that businesses still often stay away from, putting them at a great disadvantage when compared to their competitors that do use this effective marketing strategy.
With today’s technology, virtually anyone with any level of skill can create a professional and effective video for their company, products and services, something which is important in today’s marketplace. Video marketing has become one of the most engaging promotional tools for medical and dental professionals. Videos allow you to introduce yourself to prospective patients, share your practice philosophy, and showcase patient success stories.
At Video Marketing Commercials, we offer several video packages to suit your needs, each of which is produced by our team of talented film professionals. Video Marketing is a way of promoting your product or service through the use of VIDEO. We help you incorporate this video into your Online Marketing mix, through the use of customized video sharing and YouTube.
We will help you develop Key/Tag words, work with your social media presence and customize your video player to match your website. Our online Marketing services can help bring more potential clients to your website, keep them on your site longer and improve their experience with your company.
Video marketing either online or as in video email with grow and grow. 4G networks will herald video as the main marketing tool by 2020. Video marketing isn’t new — it’s been a part of consumer life since the earliest television commercials were released. However, how that video is used as a marketing tool has drastically changed with the onset of social media and digital marketing, research shows. Today, marketers not only make videos to promote products, but also offer instructional videos.
And some hold video chats with company officials or customer service representatives, all in the name of better customer experience. Video marketing boosts SEO. Blog posts that include video will attract three times as many links to it than a plain text post. Video in universal search results have a 41% higher click-through rate than plain text results.
When you post the video to YouTube or other video sharing site, it’s another place for Google to connect your message, your content and your brand to your website. Video marketing is a powerful tool. It’s still the same message, just in a different format, which can be overwhelming at first.
Walk through each step at your own pace until you can comfortably make video content, and then you’ll look like a pro. Video marketing is absolutely necessary for any business in today’s digital, social, and visual world. There’s a lot to do, but taking a step-by-step approach to creating an effective video and building a great campaign over time will give you a real advantage over your competitors.
Here are four tools to help you get there in an organized manner. Video marketing is more than just the video and its components. In order to make it successful you must optimize it for social media marketing. Make sure everyone can share the video and the video landing page to their social media networks.
Use your own social networks to promote the video relentlessly in all social media networks. Video marketing is great for boosting profits and business. Provide your niche with helpful information, expand your site, and promote your services or products.
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